Why Work From Home Selling Candles?
Let’s Look at Recent Data on the Candle Industry:
Candles are a $2 Plus Billion Industry and Growing
Candles are burned in 80% or more of all homes in USA
Candle use has increased since 9/11
People burn candles to:
Put themselves in a good mood
Create a romantic environment
Relieve stress
Brand Name Recognition:
"Have you ever burned a M B Candle?" That simple sentence is being repeated all over the country by independent distributors and their customers. As our Gourmet Candle develops name brand recognition, the potential for this product to eventually convert a huge percentage of the current candle buying consumer gets bigger and better every day.
What if, in the next 5 years only 10% of those buyers "switched" to Our Gourmet Candle? The potential is huge because of the quality of the product and because "word of mouth" marketing can create that market demand much quicker than other forms of distribution!
Company Check List:
There are 5 essential characteristics that a company must have to survive long-term in this industry. As I go through these five areas, take note and see if what you have done before you might find that one or more of these areas were missing or lacking, thereby reducing your possibilities of success. I’m going to list them and let’s see how S-Sations stacks up.
1. LOW UNIT COST - In other words, a broad segment of the American population must be able to afford these products.
2. IT MUST BE HIGHLY CONSUMABLE - You must be able to make a sale and have the product get used up or consumed and re-purchased over and over again by the same consumer.
3. THERE NEEDS TO BE A CERTAIN MYSTIQUE OR EXCLUSIVITY - That is to say you can’t run down to your local Wal-Mart and buy this same quality of product at the same price or less money.
4. THERE NEEDS TO BE AN ADEQUATE MANAGEMENT TEAM IN PLACE - Proven leaders who have been there done that, and willing to bring on qualified people to build a worldwide company.
5. THERE NEEDS TO BE AN ADEQUATE PROFIT MARGIN - To fund both the company and the distributors network.
Let’s see how S-Sations stacks up:
1. Does it Have Low unit Cost? Cost is within the reach of every American family and right in line with best selling competitors.
2. Is it Highly consumable? You be the judge.
3. Mystique or Exclusivity? Formula that nobody else has that allows candle to burn clean and at same time hold fragrance.
4. Adequate management? Integrity and a desire to help people make money is the driving force behind our company. Years of experience in the field as distributors has given Bobby and Charlie the experience and empathy for the distributors challenges. They know what we do and know what it takes to build a business. They also know how to run a business. They put a lot of time and effort into making things right for us.
5. Adequate profit margin? 100% markup - Unheard of in most network marketing or direct sales opportunities! How about getting paid on 10% of the commission able volume of every person you sponsor and 5% on every person they sponsor, and 5, 5, 5, and a whopping 10% on level six.